Wahi
Wahi is a house-buying app reimagining real estate in Canada through new technology, deeper listing intelligence, and a genuinely consumer-first mindset. From smarter search tools to an end-to-end buying and selling ecosystem, Wahi gives buyers and sellers the option to take control — without the usual friction, guesswork, or gatekeeping.
The Enemy
Awareness.
Wahi was building something genuinely different, but without the luxury of massive media budgets. The challenge was to break through a crowded category, reach the right audience, and communicate value fast — with precision, not volume.
The solution: Radio killed the video star
First-time home buyers are increasingly purchasing as couples in order to access the Canadian real estate market. So Wahi launched a simple yet genuinely useful feature — Joint Accounts — allowing couples to search, share, and explore listings together inside the app.
We worked with the Wahi team to develop a radio and digital campaign introducing both the feature and the platform using a healthy dose of humour. Leaning into relatable couple dynamics and playful scenarios, the work positioned Wahi as smart, modern, and human. We partnered with our production collaborators to quickly shoot and record each spot, supporting a nimble media buy across multiple channels.
Videos not dead yet, baby!
Radio gave us a low-risk way to test messaging before scaling production. When one spot in particular — Nanny Suite — began to outperform expectations, it earned its evolution into a complementary video execution, extending the idea without abandoning what made it work.
Think global. Buy local (media, That is)
Wahi then enlisted our help to create a follow-up campaign spotlighting their 1% cashback incentive.
To support growth in priority regions, we created localized radio ads tailored to specific markets. Each spot maintained a consistent brand voice while weaving in regional nuance, helping Wahi feel both nationally relevant and locally present — right where buyers were actively searching.
MO' RADIO. MO' FUN.
The results made the direction clear. Radio was punching above its weight, so we leaned in — developing additional spots that continued to prioritize charm, humour, and simple, human scenarios. Smart writing and strong performances kept the brand feeling distinctive without requiring big-budget production.
From the cutting room floor
Not every great idea makes it to air. Along the way, we explored a handful of alternate scripts and tonal experiments — quick scratch reads built to test directions, characters, and jokes. Some were stepping stones. Some were left turns. All of them helped shape the final work.
You made it this far into the case study, so here they are from the vault!
