Friends + Enemies is a boutique strategic branding, digital, and communications agency. We help ambitious brands define who they are, find their people, and overcome whatever stands between them.

Friends + Enemies is a boutique strategic branding, digital, and communications agency. We help ambitious brands define who they are, find their people, and overcome whatever stands between them.

Friends + Enemies is a boutique strategic branding, digital, and communications agency. We help growing brands define who they are, find their people, and overcome whatever stands between them.

Friends + Enemies is a boutique strategic branding, digital, and communications agency. We help ambitious brands define who they are, find their people, and overcome whatever stands between them.

Capabilities

We help you identify your enemies and then we help you beat them. 

Think of us as your brand’s BFF— small team, big ideas, and always in your corner. Through strategy, identity, campaigns, and digital experiences, we bring the clarity, creativity, and cohesion your brand needs to thrive across every touchpoint.

Our services

Branding

Digital Experience

Communications

Content & Storytelling

Branding

Digital Experience

Communications

Content & Storytelling

Branding

Digital Experience

Communications

Content & Storytelling

Leadership

Leadership

Leadership

Catherine Baird

Partner / Creative Director

Catherine Baird

Partner / Creative Director

Catherine Baird

Partner / Creative Director

Ben McEvoy

Partner / Executive Producer

Ben McEvoy

Partner / Executive Producer

Ben McEvoy

Partner / Executive Producer

How we work

The right people for the right problems.

Friends & Enemies is made up by a nimble team of senior, multidisciplinary generalists including  strategists, creatives, and producers who’ve led major agency work and know how to make things happen.

Around us is a trusted network of best-in-class specialists — from developers to photographers, media buyers to animators whom we engage precisely when the work calls for them.

Creatives

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Strategists

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Production

Brand & Campaign Strategists

Media Strategists & Planners

Social & Content Strategists

Brand Designers

UX/UI Designers

Art Directors

Copywriters

Illustrators

Photographers

Video Producers

Motion Designers

Full Stack Developers

Social Media Managers

Integrated Producers

Brand Strategists

Campaign Strategists

Media Strategists & Planners

Social & Content Strategists

Brand Designers

UX/UI Designers

Art Directors

Copywriters

Brand Strategists

Campaign Strategists

Media Strategists & Planners

Social & Content Strategists

Brand Designers

UX/UI Designers

Art Directors

Copywriters

Illustrators

Motion Designers

Photographers

Video Producers

Full Stack Developers

Social Media Managers

Campaign Production

Integrated Production Leads

Illustrators

Motion Designers

Photographers

Video Producers

Full Stack Developers

Social Media Managers

Campaign Production

Integrated Production Leads

Illustrators

Motion Designers

Photographers

Video Producers

Full Stack Developers

Social Media Managers

Campaign Production

Integrated Production Leads

Our fractional and distributed model lets us stay lean, move fast, and build custom teams for each and every unique challenge, giving you access to world-class expertise without the waste or overhead of traditional agency structures.

Clients & Industries

Friends with some of Canada’s most beloved brands and organizations spanning across categories from CPG, Tech and Finance to Media, Non-Profits, Culture and Beyond.

CPG & Retail

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Tech

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Financial Services

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Media & Entertainment

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Culture & Non-Profit

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Healthcare

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Travel & Automotive

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Agency

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CPG & Retail

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Tech

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Financial Services

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Media & Entertainment

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Culture & Non-Profit

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Healthcare

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Travel & Automotive

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Agency

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CPG & Retail

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Tech

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Financial Services

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Media & Entertainment

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Culture & Non-Profit

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Healthcare

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Travel & Automotive

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Agency

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CPG & Retail

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Tech

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Financial Services

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Media & Entertainment

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Culture & Non-Profit

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Healthcare

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Travel & Automotive

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Agency

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Testimonials

Featured Case Study / Chickapea

Go on, eat up.