Museum London

Make the

Make the

connection

connection

The Brand Idea

We reframed Museum London as a vibrant cultural hub, alive with curiosity and community. Through a unifying brand story, a new visual  system rooted in the concept of interconnection and an exceptional digital experience, we positioned the museum as a dynamic space where the city’s past and present meet—and where everyone is invited to discover something new.

The Brand Idea

We reframed Museum London as a vibrant cultural hub, alive with curiosity and community. Through a unifying brand story, a new visual  system rooted in the concept of interconnection and an exceptional digital experience, we positioned the museum as a dynamic space where the city’s past and present meet—and where everyone is invited to discover something new.

The Brand Idea

We reframed Museum London as a vibrant cultural hub, alive with curiosity and community. Through a unifying brand story, a new visual  system rooted in the concept of interconnection and an exceptional digital experience, we positioned the museum as a dynamic space where the city’s past and present meet—and where everyone is invited to discover something new.

A modern museum experience

While the Museum was known for celebrating history, it was time for the institution's website to move into the modern era. Working with the internal team and stakeholders, we rebuilt the museumlondon.ca digital experience from the ground up.

A modern museum experience

While the Museum was known for celebrating history, it was time for the institution's website to move into the modern era. Working with the internal team and stakeholders, we rebuilt the museumlondon.ca digital experience from the ground up.

A modern museum experience

While the Museum was known for celebrating history, it was time for the institution's website to move into the modern era. Working with the internal team and stakeholders, we rebuilt the museumlondon.ca digital experience from the ground up.

A modern museum experience

While the Museum was known for celebrating history, it was time for the institution's website to move into the modern era. Working with the internal team and stakeholders, we rebuilt the museumlondon.ca digital experience from the ground up.

What they said

Working with Friends & Enemies on our rebrand and website project has been an incredibly rewarding experience. From the very beginning, sitting around the table doing the deep, focused soul-searching work, to the final stages of creative refinement and web development, Ben, Catherine, and team showed up with thoughtfulness, commitment, and genuine care.

They were all-in from day one, and this energy made all the difference. This was a significant project for us, and we’re so grateful to have had F&E on the case. Their collaborative spirit, strategic insight, and practical expertise helped bring our vision to life in ways that felt authentic, fresh, and full of life.

Abby Vincent,
Head, Marketing & Development
Museum London