Museum London

Museum London

Museum London

Make the

Make the

Make the

connection

connection

connection

Client

Museum London

Services

Branding

Branding

Branding

Digital Experience

Digital Experience

Digital Experience

Industries

Industry

Arts & Culture

Arts & Culture

Arts & Culture

Project Link

Visit website

Visit website

Project Link

Visit website

Make the connection

Where the Deshkan Ziibi / Thames River meets Museum London lies an exciting destination that brings art, history and community together. Welcoming over 80,000 visitors a year, Museum London serves as a key cultural hub not only to the city of London, but to the broader southern Ontario region, bridging the space between the past and the present for generations.

Where the Deshkan Ziibi / Thames River meets Museum London lies an exciting destination that brings art, history and community together. Welcoming over 80,000 visitors a year, Museum London serves as a key cultural hub not only to the city of London, but to the broader southern Ontario region, bridging the space between the past and the present for generations.

The Enemy

For many years the museum was perceived by the community as academic and outdated. Internally the organization lacked the ability to communicate it’s exciting offerings or the design system to show up consistently. A landmark strategic plan identified a critical opportunity to shift the dynamic between the institution and the community, creating a stronger connection to the role the Museum plays not just in the community, but the legacy and culture of London and the surrounding region.

For many years the museum was perceived by the community as academic and outdated. Internally the organization lacked the ability to communicate it’s exciting offerings or the design system to show up consistently. A landmark strategic plan identified a critical opportunity to shift the dynamic between the institution and the community, creating a stronger connection to the role the Museum plays not just in the community, but the legacy and culture of London and the surrounding region.

Reframing Art + History

We reframed Museum London as a vibrant cultural hub, alive with curiosity and community. Through a unifying brand story, a new visual  system rooted in the concept of interconnection and an exceptional digital experience, we positioned the museum as a dynamic space where the city’s past and present meet—and where everyone is invited to discover something new.

We reframed Museum London as a vibrant cultural hub, alive with curiosity and community. Through a unifying brand story, a new visual  system rooted in the concept of interconnection and an exceptional digital experience, we positioned the museum as a dynamic space where the city’s past and present meet—and where everyone is invited to discover something new.

What they said

What they said

Working with Friends & Enemies on our rebrand and website project has been an incredibly rewarding experience. From the very beginning, sitting around the table doing the deep, focused soul-searching work, to the final stages of creative refinement and web development, Ben, Catherine, and team showed up with thoughtfulness, commitment, and genuine care.

They were all-in from day one, and this energy made all the difference. This was a significant project for us, and we’re so grateful to have had F&E on the case. Their collaborative spirit, strategic insight, and practical expertise helped bring our vision to life in ways that felt authentic, fresh, and full of life.

Abby Vincent, Head, Marketing & Development Museum London

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