
Client
TVOntario
Services
Why looking at art matters.
The Enemy
Unpacking the Artistic Process
Not Your Average Art Video
Everyday Art Critics
Art shouldn't be a locked vault accessible only to the keyholders of academia and wealth. To make our series relatable, we decided to democratize it. More than 30 Canadians from diverse walks of life were interviewed for their candid perspectives on art. And to guide this unique journey, we brought in he incredible Catherine Hernandez, an aficionado and celebrated writer-director, to narrate the series. The end result is art education that is grounded, yet uplifting.
Beyond the Screen
Why stop at video? We extended the art dialogue into an interactive website—a digital playground where users could engage with art even more deeply. Built responsively with top-notch UI and powered by Sanity CMS, the platform became more than an adjunct; it became an expansive universe unto itself. With quizzes and interactive features, we taught users to engage with art in a way that was personal and highly intuitive.
Looking at art does matter
We didn't just create content; we created a phenomenon. The series skyrocketed to become one of the most-watched docs on TVO's platform. But this was not just a flash in the pan. TVO Arts cemented its place as a foundational element in TVO's programming strategy, making the leap from online sensation to an ongoing feature in their broadcast lineup. Classrooms nationwide have also incorporated the series, broadening the scope and impact of art education in Canada.
When times are tough, art tends to slide down our list of priorities, but we should strive for the opposite approach.
Art educates and inspires—especially when it’s made from and about our unique place in the world. We need that a lot right now given the pandemic and everything taking place around us. That’s why we were so excited to introduce TVO Arts as a source of inspiration and reflection, and we will continue to build on this offering.