Keep
Keep
Keep
Keep
Turns out there’s a better way to store medication.
Turns out there’s a better way to store medication.
Turns out there’s a better way to store medication.
Turns out there’s a better way to store medication.
Client
Keep
Keep
Keep
Services
Brand Strategy — Brand Identity — Tone of Voice — Art Direction — Website Design + Development — Video Production
Brand Strategy — Brand Identity — Tone of Voice — Art Direction — Website Design + Development — Video Production
Services
Brand Strategy — Brand Identity — Tone of Voice — Art Direction — Website Design + Development — Video Production
Year
2023
2023
Year
2023
Project Link
discoverkeep.com
Modern medicine management.
For the longest time (forever?) we've kept our medication in cool, dark places. Medicine cabinets. Sock drawers. Kitchen cupboards. But with a rising epidemic of misuse, and the challenges with an aging population, we are in need of a solution to ensure our medication stays safe, and can be well managed.
Meet KEEP. The world's first smart storage for all life's remedies.
Modern medicine management.
For the longest time (forever?) we've kept our medication in cool, dark places. Medicine cabinets. Sock drawers. Kitchen cupboards. But with a rising epidemic of misuse, and the challenges with an aging population, we are in need of a solution to ensure our medication stays safe, and can be well managed.
Meet KEEP. The world's first smart storage for all life's remedies.
The Enemy
KEEP is a new solution to a problem that most of us didn't even even know we had. Where to store your medication, safely, away from prying hands. Founded on deeply authentic story, and with a pre-order of 5,000 units in hand, KEEP needed a brand and digital experience that helped communicate this important notion around safety and access to medication in your home in order to set the company up for success, right as the first generation of products started shipping.
The Enemy
KEEP is a new solution to a problem that most of us didn't even even know we had. Where to store your medication, safely, away from prying hands. Founded on deeply authentic story, and with a pre-order of 5,000 units in hand, KEEP needed a brand and digital experience that helped communicate this important notion around safety and access to medication in your home in order to set the company up for success, right as the first generation of products started shipping.
The enemy
KEEP is a new solution to a problem that most of us didn't even even know we had. Where to store your medication, safely, away from prying hands. Founded on deeply authentic story, and with a pre-order of 5,000 units in hand, KEEP needed a brand and digital experience that helped communicate this important notion around safety and access to medication in your home in order to set the company up for success, right as the first generation of products started shipping.
01
01
Side effects include peace of mind.
Our first job was to dig in deep and help define the foundational elements of the KEEP brand DNA and identity, as well as help the team better understand their audience and unique selling points.
Side effects include peace of mind.
Our first job was to dig in deep and help define the foundational elements of the KEEP brand DNA and identity, as well as help the team better understand their audience and unique selling points.
02
02
Keeping it real
Although KEEP was a high tech IoT product, it was important that the identity reflected the real human benefit. We needed customers to see how this beautiful yet important device fit into their lives. In order to feel less like a tech product and more like a lifestyle product, the verbal and visual identity needed to be updated to feel more warm, human and accessible.
Headlines focused on the emotional benefits of peace of mind and the palette was updated to be warm and human, but still serious. Custom CG assets helped customers envision this beautiful device in their homes, hiding medication in plain sight, and for the B2B customers, KEEP's identity was professional, accessible and anything but cold and clinical.
Keeping it real
Although KEEP was a high tech IoT product, it was important that the identity reflected the real human benefit. We needed customers to see how this beautiful yet important device fit into their lives. In order to feel less like a tech product and more like a lifestyle product, the verbal and visual identity needed to be updated to feel more warm, human and accessible.
Headlines focused on the emotional benefits of peace of mind and the palette was updated to be warm and human, but still serious. Custom CG assets helped customers envision this beautiful device in their homes, hiding medication in plain sight, and for the B2B customers, KEEP's identity was professional, accessible and anything but cold and clinical.
03
03
From D2C to B2B
The existing website was built on a pre-existing D2C Shopify template which lacked the ability to customize or tell the full story of the product or to connect to their B2B audience. Working alongside the client's internal team and development partners, we rebuilt the site from the ground up with a more robust site architecture, UI and art direction, and built on Sanity.io with a hookup to the original Shopify backend to keep it all consistent.
From D2C to B2B
The existing website was built on a pre-existing D2C Shopify template which lacked the ability to customize or tell the full story of the product or to connect to their B2B audience. Working alongside the client's internal team and development partners, we rebuilt the site from the ground up with a more robust site architecture, UI and art direction, and built on Sanity.io with a hookup to the original Shopify backend to keep it all consistent.
04
04
Keeping it at eye level.
Knowing the ideal opportunity to connect with consumers would be in store, we worked with the KEEP marketing team to help bring their product packaging into the brand ecosystem, and to craft messaging and visuals that would clearly communicate the product and benefits as quickly and effectively as possible.
Keeping it at eye level.
Knowing the ideal opportunity to connect with consumers would be in store, we worked with the KEEP marketing team to help bring their product packaging into the brand ecosystem, and to craft messaging and visuals that would clearly communicate the product and benefits as quickly and effectively as possible.
05
05
And the story begins...
Finally we helped the KEEP team create marketing assets to support their initial brand release, including a series of videos shot with our partners Lost Metropolis as well as a framework social media framework for their initial marketing activities — all as the first products started to arrive on consumer's doorsteps.
In just a few months, we breathed life in to a potentially life-saving product, and helped shepherd in a new way of keeping medications safe and sound.
And the story begins...
Finally we helped the KEEP team create marketing assets to support their initial brand release, including a series of videos shot with our partners Lost Metropolis as well as a framework social media framework for their initial marketing activities — all as the first products started to arrive on consumer's doorsteps.
In just a few months, we breathed life in to a potentially life-saving product, and helped shepherd in a new way of keeping medications safe and sound.
During our journey to redefine KEEP's identity, Friends + Enemies emerged as more than just an agency; they became our partners in innovation. Their expertise in understanding our core values and crafting a visually stunning and resonant website was exactly what we needed at a pivotal moment in our growth.
They were instrumental in helping us carve out a powerful and authentic voice. The wave of positive feedback we've received from our customers stands as a testament to their deep understanding of brand storytelling. Thank you to the entire team!
