Client
Keep
Services
Modern medicine management.
The Enemy
Side effects include peace of mind.
Keeping it real
From D2C to B2B
The existing website was built on a pre-existing D2C Shopify template which lacked the ability to customize or tell the full story of the product or to connect to their B2B audience. Working alongside the client's internal team and development partners, we rebuilt the site from the ground up with a more robust site architecture, UI and art direction, and built on Sanity.io with a hookup to the original Shopify backend to keep it all consistent.
Keeping it at eye level.
Knowing the ideal opportunity to connect with consumers would be in store, we worked with the KEEP marketing team to help bring their product packaging into the brand ecosystem, and to craft messaging and visuals that would clearly communicate the product and benefits as quickly and effectively as possible.
And the story begins...
Finally we helped the KEEP team create marketing assets to support their initial brand release, including a series of videos shot with our partners Lost Metropolis as well as a framework social media framework for their initial marketing activities — all as the first products started to arrive on consumer's doorsteps.
In just a few months, we breathed life in to a potentially life-saving product, and helped shepherd in a new way of keeping medications safe and sound.
During our journey to redefine KEEP's identity, Friends + Enemies emerged as more than just an agency; they became our partners in innovation. Their expertise in understanding our core values and crafting a visually stunning and resonant website was exactly what we needed at a pivotal moment in our growth.
They were instrumental in helping us carve out a powerful and authentic voice. The wave of positive feedback we've received from our customers stands as a testament to their deep understanding of brand storytelling.