Cori
Cori
Cori
Cannabis done
Cannabis done
Cannabis done
differently.
differently.
differently.
Client
Cori
Cannabis done differently.
As a Toronto-based cannabis retailer, Cori had one real enemy – noise. In a super saturated market, Cori needed a strategy to stand out in a sea of sameness.
Partnering with the strategic team at Color, we designed an identity that invited an audience that was being excluded. One that might be slightly older, skewing female and curious about how cannabis could be used for wellness.
As a Toronto-based cannabis retailer, Cori had one real enemy – noise. In a super saturated market, Cori needed a strategy to stand out in a sea of sameness.
Partnering with the strategic team at Color, we designed an identity that invited an audience that was being excluded. One that might be slightly older, skewing female and curious about how cannabis could be used for wellness.
The Enemy
Wonder In
The tag line, “Wonder In” invited that curiosity figuratively and literally into the retail space. The optimistic joyful palette paired with custom abstract nature illustrations created a system that went on to be used by teams to craft engaging and delightful digital and in-store experiences.
The tag line, “Wonder In” invited that curiosity figuratively and literally into the retail space. The optimistic joyful palette paired with custom abstract nature illustrations created a system that went on to be used by teams to craft engaging and delightful digital and in-store experiences.
Bringing it to life
With a name, branding and tone of voice established, we worked with the client to explore various expressions of the brand in the real world, as experienced by the consumer at store level.
With a name, branding and tone of voice established, we worked with the client to explore various expressions of the brand in the real world, as experienced by the consumer at store level.
With a name, branding and tone of voice established, we worked with the client to explore various expressions of the brand in the real world, as experienced by the consumer at store level.
