Client
Tides Canada
Services
MakeWay for what’s possible.
The Enemy
A new name for an organization that fosters change
A new website to help explain, organize, and engage
One we had the new brand in place, it was important to revisit the Tides Canada website and help rearchitect the site to better explain the many aspects of the organization, to multiple stakeholder groups. This included a net-new UX and core site architecture, with a robust content strategy and responsive UI revitalization to ensure the brand was fully utilized.
Oh and all of this had to be built on an existing platform and content repository to ensure nothing critical to the organization or community was lost in the the transition. No biggie.
A Brand Anthem to inspire
To cap it all off, we worked with MakeWay and key stakeholders to edit a new brand video to help announce MakeWay to their larger community. The final video incorporates footage and input from the many groups that work with and benefit from MakeWay's efforts across Canada, intercut with footage and a soaring anthem to help underscore the inspiring and motivating nature of the new organizational ethos.
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love. With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
