Client
Bravado Designs
Services
Engineered for motherhood.
The Enemy
The Brand Idea
Brand Identity
Photography & Art Direction
Beautiful At Every Stage.
We reinvented Bravado's visual narrative with photography that celebrates the strength and beauty of motherhood. The aim wasn't just to showcase a product but to remind women that they are powerful and beautiful at every stage of motherhood. Art direction, casting and styling became a critical factor in reflecting not only Bravado's values, but to reflect the quality engineering of the product and most importantly, how beautiful it feels.
Brand Execution
For All That You Do
We looked at every facet where Bravado could make an impression, from labels and packaging to their social media presence and website. The newly-minted branding wasn't just a fresh coat of paint; it was a blueprint for how Bravado would interact with and support mothers going forward.
What They Said
The results were overwhelmingly positive. The entire organization—from the boardroom to the design floor—expressed effusive praise for the revitalized brand. But more importantly, the brand resonated with its most crucial audience: the moms. The rebranding not only fortified Bravado's market position but also rekindled its original ethos of being the go-to comfort and style solution for mothers.
The Friends did it! The new Bravado brand is unique, elevates the equity we've created over decades while helping motivate the entire company to integrate it into all touch points to share with our customers. We're so excited for what the future holds for the brand!
