Client
Art Windsor-Essex
Services
Change happens here.
The Enemy
Change Is Exciting
Digital Change
The old website was not just a digital brochure; it was also a crucial management tool for the gallery's extensive collection. We redesigned the website on a WordPress platform to allow ease of management and scalability. We also created a custom API to connect the site with their existing collection database. Now, the website is not just an eye-candy; it's an efficient utility that helps the organization run more smoothly.
All Signs Point To AWE
Great art was housed within, but who would know when the exterior gave nothing away? The original signage was as uninspiring as it was ineffective. We revolutionized both outdoor and indoor signage to draw the public eye. Wayfinding was redesigned in collaboration with Allegra Printing, utilizing the bold new color palette and smart design principles to ensure an accessible and engaging visitor experience.
The Revival of Art in Windsor-Essex
Since the launch of the new brand and website, there's been a notable surge in both visits and memberships. The conversation about art in Windsor has rekindled, extending its reach not just within local circles but across the North American arts community.
With these efforts, Art Windsor-Essex isn't just a gallery; it's a community touchpoint, a conversation starter, and above all, a local institution Windsorites can be proud to call their own. How's that for a transformation?
Working with Friends and Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with! They truly listened to us as a client. They worked hard to understand our needs, and worked well with key stakeholders on the project (staff, Board, and selected community members).
After our rebrand, we are seeing double our pre-COVID attendance, a more diverse audience, and an increase in community support for our work. Friends and Enemies helped us to materialize and embody our mission of inspiring growth through the power of art. Their work on our rebrand has been an important part of our journey towards becoming an art gallery for the 21st Century.