MadeGood
MadeGood is one of the most recognizable new ‘organic’ snacks in the organic grocery aisle in Canada, featuring a compelling package coupled with an authentic promise of good, healthy snacks that help families eat well and support the earth at the same time.
The Enemy
MadeGood’s enemy was awareness — consumers only really knew about the brand through in-aisle awareness, relying on purchase and loyalty through sampling, social media rewards campaigns and word of mouth. With an ambitious goal of growth and to challenge category leaders, MadeGood to raise overall awareness with moms and dads looking for great snack options for their kids.
The Insight — MOMs want it. Kids love it.
Working with an interagency team, F&E lead the creative ideation and execution of multiple campaigns, featuring a consistent and ongoing output of web videos for paid and organic media, display media as well as supporting activations for partnerships with the AGO, Air Canada and Westjet airlines.
The Insight — Good things go on, and on
Air Canada, Westjet, Retail updates and Additional SKUs, seasonal updates, cutdowns and more
What they said
All partners will say they will work as an extension of your team but rarely they deliver on that promise. Friends and Enemies team are one of those rare partners. They have worked with our small and nimble team through any challenge we threw at them.
On top of being a delight to collaborate with and an amazing cultural fit to our organization, they always delivered strong strategic and creative thinking and innovative ways to get our messaging across.