Prospect Media Group
Prospect Media Group
Prospect Media Group
Dig Deep.
Dig Deep.
Dig Deep.
Dig Deep.
Client
Prospect Media Group
Prospect Media Group
Prospect Media Group
Services
Brand Strategy — Visual Identity — Tone of Voice — Website
Brand Strategy — Visual Identity — Tone of Voice — Website
Services
Brand Strategy — Visual Identity — Tone of Voice — Website
Year
2024
2024
Year
2024
Project Link
prospectmedia.com
Dig Deep.
Prospect Media is a commerce-driven analytics and media agency that challenges the norm. Starting from their roots in direct mail, and now celebrating almost 30 years of excellence supporting media clients from across North America, Prospect was in need of a refresh that better reflected their unique experience, expertise, and frameworks.
Dig Deep.
Prospect Media is a commerce-driven analytics and media agency that challenges the norm. Starting from their roots in direct mail, and now celebrating almost 30 years of excellence supporting media clients from across North America, Prospect was in need of a refresh that better reflected their unique experience, expertise, and frameworks.
The Enemy
Media agencies all have a 'look' it seems, and cutting through the noise to separate Prospect from the pack was key. How do we highlight the unique skill set that helps Prospect find discover and develop effective media strategies for their clients that is unlike any other agency in the biz?
This was further underscored by a deep desire to be bold and think different, much like they are for their clientele. Intelligent risk takers who bring holistic expertise and out-of-the-box thinking where others focus on selling inventory.
The Enemy
Media agencies all have a 'look' it seems, and cutting through the noise to separate Prospect from the pack was key. How do we highlight the unique skill set that helps Prospect find discover and develop effective media strategies for their clients that is unlike any other agency in the biz?
This was further underscored by a deep desire to be bold and think different, much like they are for their clientele. Intelligent risk takers who bring holistic expertise and out-of-the-box thinking where others focus on selling inventory.
The enemy
Media agencies all have a 'look' it seems, and cutting through the noise to separate Prospect from the pack was key. How do we highlight the unique skill set that helps Prospect find discover and develop effective media strategies for their clients that is unlike any other agency in the biz?
This was further underscored by a deep desire to be bold and think different, much like they are for their clientele. Intelligent risk takers who bring holistic expertise and out-of-the-box thinking where others focus on selling inventory.
01
01
With a laser focus on using data to uncover the right customers, the idea of modern-day prospectors, digging through the noise to strike gold, came to life. Their new rallying cry: Dig Deep. A bold, confident identity, both visually and tonally, sets them apart in a sea of sameness.
With a laser focus on using data to uncover the right customers, the idea of modern-day prospectors, digging through the noise to strike gold, came to life. Their new rallying cry: Dig Deep. A bold, confident identity, both visually and tonally, sets them apart in a sea of sameness.
