Let’s be friends.

Friends + Enemies helps ambitious brands become their best selves by creating bold, cohesive, and effective creative that drives real business results.

Friends + Enemies is the creative and production team you need, precisely when you need them. Collaborating seamlessly with internal brand and agency teams, we transform big ideas into tangible success stories.

MORE THAN JUST FRIENDS

Today organizations are overwhelmed by noise, speed and complexity. The industry is filled with fractured offerings, generic creative, the one & done 30 s spot and AI-everything. Friends & Enemies is in it for the long-term relationships. Founded in 2016 by creative director Catherine Baird and executive producer Ben McEvoy our mission is provide senior strategic and creative leadership and true collaborative partnership to build brands across all platforms.

Whatever you need, we've got your back

Strategy

We craft or refine brand strategy and positioning to shape the blueprint for brands who want believers, not just customers.

Creative

We bring strategy to life through design, copy, and creative thinking. From logo to guidelines to messaging frameworks, we build brands with identity—brands people connect with, believe in, and want to be part of.

Execution

With deep expertise in digital marketing and technology we have expertise to produce websites brand videos, social playbooks, digital marketing campaigns, short documentary and content, radio and even installations. Whether practical or wild, we lead with ideas—and can bring them to life.

We fit into your process

Great work is a given. What surprises people is how good it feels to work with us. That’s because we treat our clients like true partners, with trust, respect, and zero ego. We believe collaboration should feel energizing, not exhausting.

When we team up, it’s for the long haul. Sometimes months, sometimes years. We never 'pitch and pass'. You get us. The same senior people from day one, with values that show up in every step.

We fit into your process

When we team up, it’s for the long haul. Sometimes months, sometimes years. We never 'pitch and pass'. You get us. The same senior people from day one, with values that show up in every step.

The friends

The team, the partners, and you. The people in your corner. Friends get what matters to you and have your back, always. Honest, invested, and here to make you look good.

The Enemies

The noise. The rivals. The roadblocks. Enemies are the things standing in your way—confusion, sameness, slow ideas. We spot them fast and take them down.

Friends with some of the nicest people

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.
Jen Matotek
Executive Director /
Art Windsor-Essex
Working with Friends + Enemies was an enjoyable and seamless experience. They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story. We're super proud of the work and it was met by rave reviews from our clients, too!
Emily Barnes
Director of Digital /
Middle Child (The Colony Project)
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love. With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Allison Henning
Director Communications /
Makeway
Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features. Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.
Justin Leung
Director of Product /
LowestRates + RATESDOTCA
We worked with Friends + Enemies on all of our brands in different capacities including MadeGood and GoodTo Go for brand strategy, creative strategy, creative production and website development. They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.
Basak Karamehmet
Marketing Manager /
Riverside Natural Foods
Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.
Tara Resnick
Marketing Director /
Shoppers Drug Mart (EHS)

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.
Jen Matotek
Executive Director /
Art Windsor-Essex
Working with Friends + Enemies was an enjoyable and seamless experience. They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story. We're super proud of the work and it was met by rave reviews from our clients, too!
Emily Barnes
Director of Digital /
Middle Child (The Colony Project)
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love. With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Allison Henning
Director Communications /
Makeway
Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features. Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.
Justin Leung
Director of Product /
LowestRates + RATESDOTCA
We worked with Friends + Enemies on all of our brands in different capacities including MadeGood and GoodTo Go for brand strategy, creative strategy, creative production and website development. They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.
Basak Karamehmet
Marketing Manager /
Riverside Natural Foods
Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.
Tara Resnick
Marketing Director /
Shoppers Drug Mart (EHS)

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.
Jen Matotek
Executive Director /
Art Windsor-Essex
Working with Friends + Enemies was an enjoyable and seamless experience. They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story. We're super proud of the work and it was met by rave reviews from our clients, too!
Emily Barnes
Director of Digital /
Middle Child (The Colony Project)
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love. With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Allison Henning
Director Communications /
Makeway
Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features. Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.
Justin Leung
Director of Product /
LowestRates + RATESDOTCA
We worked with Friends + Enemies on all of our brands in different capacities including MadeGood and GoodTo Go for brand strategy, creative strategy, creative production and website development. They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.
Basak Karamehmet
Marketing Manager /
Riverside Natural Foods
Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.
Tara Resnick
Marketing Director /
Shoppers Drug Mart (EHS)

REcent work

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Let’s be friends.

Let’s be friends.

Let’s be friends.

MORE THAN JUST FRIENDS

Whatever you need, we've got your back

Strategy

We craft or refine brand strategy and positioning to shape the blueprint for brands who want believers, not just customers.

Creative

We bring strategy to life through design, copy, and creative thinking. From logo to guidelines to messaging frameworks, we build brands with identity—brands people connect with, believe in, and want to be part of.

Execution

Execution

With deep expertise in digital marketing and technology we have expertise to produce websites brand videos, social playbooks, digital marketing campaigns, short documentary and content, radio and even installations. Whether practical or wild, we lead with ideas—and can bring them to life.

We fit into your process

We fit into your process

The friends

The Enemies

Friends with some of the nicest people

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

Jen Matotek

Executive Director /

Emily Barnes

Director of Digital /

Allison Henning

Director Communications /

Justin Leung

Director of Product /

Basak Karamehmet

Marketing Manager /

Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.

Tara Resnick

Marketing Director /

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

Jen Matotek

Executive Director /

Emily Barnes

Director of Digital /

Allison Henning

Director Communications /

Justin Leung

Director of Product /

Basak Karamehmet

Marketing Manager /

Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.

Tara Resnick

Marketing Director /

Working with Friends + Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream. Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

Jen Matotek

Executive Director /

Emily Barnes

Director of Digital /

Allison Henning

Director Communications /

Justin Leung

Director of Product /

Basak Karamehmet

Marketing Manager /

Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets. I can honestly say our partnership with F+E was a direct contributor to our teams success.

Tara Resnick

Marketing Director /

REcent work

REcent work

Prospect Media Group

Prospect Media Group

Prospect Media Group

Dig Deep.

Dig Deep.

Dig Deep.