Let's be friends.

Let's be friends.

Let's be friends.

Let's be friends.

Friends + Enemies is the creative and production team you need, precisely when you need them. Collaborating seamlessly with internal brand and agency teams, we transform big ideas into tangible success stories.

Friends + Enemies is the creative and production team
you need — precisely when you need them.

Collaborating seamlessly with internal brand and agency teams, we transform big ideas into tangible success stories.

Friends + Enemies is the creative and production team you need, precisely when you need them. Collaborating seamlessly with internal brand and agency teams, we transform big ideas into tangible success stories.

Friends + Enemies is the creative and production team you need, precisely when you need them. Collaborating seamlessly with internal brand and agency teams, we transform big ideas into tangible success stories.

Friends are forever

Founded in 2016 by creative director Catherine Baird and executive producer Ben McEvoy, our mission to create brands and experiences that are powerful, meaningful, accessible and loved. 

The circle of friends

Powered by our Circle of Friends , a network of 200+ top-talent freelance creatives, integrated producers, and technologists working under the leadership of a dynamic strategic partner team, we deliver a collaborative, energetic, top-talent team that’s just right for the problems you’re trying to solve. 

Powered by our Circle of Friends , a network of 200+ top-talent freelance creatives, integrated producers, and technologists working under the leadership of a dynamic strategic partner team, we deliver a collaborative, energetic, senior talent team that’s just right for the problems you’re trying to solve. 

BrandING

BrandING

BrandING

We partner with brands during crucial stages of their growth, collaborating with strategists, designers, and writers to create branding strategies and identities that enhance impact.

We collaborate with brands and agencies at pivotal moments in their growth and help define their future with top-tier strategists, brand designers, and copywriters. We develop research-driven business, brand and campaign strategies to maximize our clients’ reach and impact.

We partner with brands during crucial stages of their growth, collaborating with strategists, designers, and writers to create branding strategies and identities that enhance impact.

DIGITAL

DIGITAL

DIGITAL

We have decades of experience, bringing together designers, content strategists, and technologists to develop digital experiences that effectively reinforce brand objectives and resonate with audiences.

We collaborate with brands and agencies at pivotal moments in their growth and help define their future with top-tier strategists, brand designers, and copywriters. We develop research-driven business, brand and campaign strategies to maximize our clients’ reach and impact.

We have decades of experience, bringing together designers, content strategists, and technologists to develop digital experiences that effectively reinforce brand objectives and resonate with audiences.

CAMPAIGN

CAMPAIGN

CAMPAIGN

From classic 30s, display and social promotions to influencer collaborations, immersive events, and large-scale stunts, we collaborate and devise innovative concepts, and then lead production to make everything from the most practical to the utterly wild ideas come to life.

We collaborate with brands and agencies at pivotal moments in their growth and help define their future with top-tier strategists, brand designers, and copywriters. We develop research-driven business, brand and campaign strategies to maximize our clients’ reach and impact.

From classic 30s, display and social promotions to influencer collaborations, immersive events, and large-scale stunts, we collaborate and devise innovative concepts, and then lead production to make everything from the most practical to the utterly wild ideas come to life.

CONTENT

CONTENT

CONTENT

Profound and impactful narratives link your distinctive brand tale to viewers through emotional resonance. Our team of documentary filmmakers, journalists, production crew, and audio engineers work together to forge authentic stories for social media, print and broadcasting.

We collaborate with brands and agencies at pivotal moments in their growth and help define their future with top-tier strategists, brand designers, and copywriters. We develop research-driven business, brand and campaign strategies to maximize our clients’ reach and impact.

Profound and impactful narratives link your distinctive brand tale to viewers through emotional resonance. Our team of documentary filmmakers, journalists, production crew, and audio engineers work together to forge authentic stories for social media, print and broadcasting.

TEAMWORk makes the dream work

More than just work,
it’s about working together

Our clients often remark on the positive experience of working with our team, not just the outcome. Probably because we decided that treating our partners and clients with respect and trust leads to great collaboration, better ideas, harder work and is also, in fact, the way it should be.

When we embark on a project together it can be several months to a year or more of collaboration. We never pitch and pass to junior team members and our values drive all of our interactions with clients, core team members and suppliers.

More than the work,
it’s about working together

Our clients often remark on the positive experience of working with our team, not just the outcome. Probably because we decided that treating our partners and clients with respect and trust leads to great collaboration, better ideas, harder work and is also, in fact, the way it should be.

When we embark on a project together it can be several months to a year or more of collaboration. We never pitch and pass to junior team members and our values drive all of our interactions with clients, core team members and suppliers.

WE'RE ALL HUMAN

We focus on positive, healthy and equitable relationships with teams and clients. Work is work, and life is life — we make sure that boundary is always respected.

WE'RE ALL HUMAN

We focus on positive, healthy and equitable relationships with teams and clients. Work is work, and life is life — we make sure that boundary is always respected.

AIM FOR RESULTS, NOT AWARDS

We aim to work with brands that are adding value to the world, not just making more noise. We love winning awards, but our mission is to make an impact first — confetti is a bonus.

We aim to work with brands that are adding value to the world, not just making more noise. We love winning awards, but our mission is to make an impact first — confetti is a bonus 🎉

AIM FOR RESULTS, NOT AWARDS

We aim to work with brands that are adding value to the world, not just making more noise. We love winning awards, but our mission is to make an impact first — confetti is a bonus.

25

25

25

years

Our strategic partners bring over decades of experience tackling enemies with some of Canada’s most beloved brands.

Our strategic partners bring over decades of experience tackling enemies with some of Canada’s most beloved brands.

Our strategic partners bring over decades of experience tackling enemies with some of Canada’s most beloved brands.

10

BFFs

Our core team consists of senior creative directors, producers, design directors and creative technologists.

Our core team consists of senior creative directors, producers, design directors and creative technologists.

Our core team consists of senior creative directors, producers, design directors and creative technologists.

200+

Friends

We’ve hand-picked the best in the biz when the project needs a specialized skill-set.

We’ve hand-picked the best in the biz when the project needs a specialized skill-set.

We’ve hand-picked the best in the biz when the project needs a specialized skill-set.

Friends with some of the nicest people

Friends are forever

And they call us the Friends for a reason: our brand and agency partners consistently tell us that working with us has been one of the most enjoyable experiences in their careers. 

  • We worked with Friends + Enemies on all of our brands in different capacities including brand strategy, creative strategy, creative production and website development.

    They led our internal agency teams to provide vision, direction and alignment across the board, and were able to bring in the “Friends" (experts) with different capabilities to accomplish and deliver each project.

    They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.

    Basak Karamehmet
    Marketing Manager
    Riverside Natural Foods

  • Working with Friends and Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream.


    Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

    JEN MATOTEK
    Executive director
    Art Windsor-Essex (Art Gallery of Windsor)

  • Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features.


    Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.

    Justin Leung
    Director of product
    Lowestrates / ratesdotca

  • Working with Friends + Enemies was an enjoyable and seamless experience.


    They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story.

    We're super proud of the work and it was met by rave reviews from our clients, too!

    Emily Barnes
    Director of Digital
    The colony Project

  • Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.

    I can honestly say our partnership with F+E was a direct contributor to our teams success.

    Tara Resnick,
    Director of Marketing
    Shoppers Drug Mart — Employee Health Solutions

  • Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary.


    They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.


    With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.

    Alison Henning,
    Director Communications
    MakeWay

  • We worked with Friends + Enemies on all of our brands in different capacities including brand strategy, creative strategy, creative production and website development.

    They led our internal agency teams to provide vision, direction and alignment across the board, and were able to bring in the “Friends" (experts) with different capabilities to accomplish and deliver each project.

    They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.

    Basak Karamehmet
    Marketing Manager
    Riverside Natural Foods

  • Working with Friends and Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream.


    Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

    JEN MATOTEK
    Executive director
    Art Windsor-Essex (Art Gallery of Windsor)

  • Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features.


    Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.

    Justin Leung
    Director of product
    Lowestrates / ratesdotca

  • Working with Friends + Enemies was an enjoyable and seamless experience.


    They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story.

    We're super proud of the work and it was met by rave reviews from our clients, too!

    Emily Barnes
    Director of Digital
    The colony Project

  • Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.

    I can honestly say our partnership with F+E was a direct contributor to our teams success.

    Tara Resnick,
    Director of Marketing
    Shoppers Drug Mart — Employee Health Solutions

  • Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary.


    They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.


    With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.

    Alison Henning,
    Director Communications
    MakeWay

  • We worked with Friends + Enemies on all of our brands in different capacities including brand strategy, creative strategy, creative production and website development.

    They led our internal agency teams to provide vision, direction and alignment across the board, and were able to bring in the “Friends" (experts) with different capabilities to accomplish and deliver each project.

    They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.

    Basak Karamehmet
    Marketing Manager
    Riverside Natural Foods

  • Working with Friends and Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream.


    Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

    JEN MATOTEK
    Executive director
    Art Windsor-Essex (Art Gallery of Windsor)

  • Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features.


    Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.

    Justin Leung
    Director of product
    Lowestrates / ratesdotca

  • Working with Friends + Enemies was an enjoyable and seamless experience.


    They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story.

    We're super proud of the work and it was met by rave reviews from our clients, too!

    Emily Barnes
    Director of Digital
    The colony Project

  • Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.

    I can honestly say our partnership with F+E was a direct contributor to our teams success.

    Tara Resnick,
    Director of Marketing
    Shoppers Drug Mart — Employee Health Solutions

  • Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary.


    They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.


    With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.

    Alison Henning,
    Director Communications
    MakeWay

  • We worked with Friends + Enemies on all of our brands in different capacities including brand strategy, creative strategy, creative production and website development.

    They led our internal agency teams to provide vision, direction and alignment across the board, and were able to bring in the “Friends" (experts) with different capabilities to accomplish and deliver each project.

    They have proven to be an amazing partner who will roll up their sleeves, dive deep into the business with us, and figure out how to accomplish our goals in the most creative way.

    Basak Karamehmet
    Marketing Manager
    Riverside Natural Foods

  • Working with Friends and Enemies on the rebrand of Art Windsor-Essex (formerly the Art Gallery of Windsor) was a dream.


    Their work exceeded our expectations – even though our expectations were high to begin with — and they truly listened to us as a client.

    JEN MATOTEK
    Executive director
    Art Windsor-Essex (Art Gallery of Windsor)

  • Friends & Enemies have been pivotal in helping us navigate through projects of all sizes such as website redesigns and new product features.


    Their expertise and guidance in all things creative have accelerated our progress towards our business goals by helping us improve conversion and customer satisfaction.

    Justin Leung
    Director of product
    Lowestrates / ratesdotca

  • Working with Friends + Enemies was an enjoyable and seamless experience.


    They are collaborative partners combining our shared creative vision with our client's adorable brand assets to build a whimsical world around our new brand story.

    We're super proud of the work and it was met by rave reviews from our clients, too!

    Emily Barnes
    Director of Digital
    The colony Project

  • Friends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.

    I can honestly say our partnership with F+E was a direct contributor to our teams success.

    Tara Resnick,
    Director of Marketing
    Shoppers Drug Mart — Employee Health Solutions

  • Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary.


    They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.


    With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.

    Alison Henning,
    Director Communications
    MakeWay

CHECK OUT WHAT WE DO!

LET's be friends!

We're your strategic partner in truly integrated production, leading the 'right people for the right problems’ from tip-to-tail.


We're here for you, friend. Just drop us a line.

No strings attached — ✌️🤞

JOIN the CIRCLE OF FRIENDS.

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.


If that sounds like you, send your portfolio or CV to:

  • Friends + Enemies +

Copyright © Friends & Enemies / 2023

LET's be friends!

We're your strategic partner in truly integrated production, leading the 'right people for the right problems’ from tip-to-tail.


We're here for you, friend. Just drop us a line.

No strings attached — ✌️🤞

JOIN the CIRCLE OF FRIENDS.

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.


If that sounds like you, send your portfolio or CV to:

Copyright © Friends & Enemies / 2023

LET's be friends!

We're your strategic partner in truly integrated production, leading the 'right people for the right problems’ from tip-to-tail.


We're here for you, friend. Just drop us a line.

No strings attached — ✌️🤞

JOIN the CIRCLE OF FRIENDS.

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.


If that sounds like you, send your portfolio or CV to:

  • Friends + Enemies +

Copyright © Friends & Enemies / 2023